Pharmaceutical companies spend millions on advertising each year, hoping that people will click through to their websites when searching online for drugs. But as ad costs continue to rise, more pharmaceutical marketers are turning to SEO to gain higher ROI. We’ve compiled a list of three quick ways to improve your pharmaceutical SEO.
Include a sitemap index file.
You might be surprised to find out that some pharmaceutical brand websites are missing a sitemap file. A sitemap index file is an XML document that lists every page on your site. It helps search engine spiders crawl your site more efficiently by telling them what pages are available. You should add one to your site using Google Search Central (Formerly Google Webmaster Tools).
Use canonical URLs.
If you use multiple URLs on your site, make sure each URL has its own unique title tag. This will help search engines understand which URL is the main version of the page and will prevent your site from being penalized by Google.
Use HTTPS.
You should also use HTTPS (Hypertext Transfer Protocol Secure) whenever possible. This means using https:// instead of http:// when accessing your website. This helps prevent hackers from intercepting data as it travels between your computer and the server. Additionally, browsers warn users when a site is not secure and tries to redirect them elsewhere.
These simple technical fixes can go a long way with these pharmaceutical SEO tips!
