On page SEO
The practice of ensuring that a website’s content, html and page structure are optimized for search ranking is known as on-page (or on-site) SEO. Many of these optimizations are hidden from the end user, but improve usability of the site and make it easier for search engines to find what they’re looking for when crawling a site.
As search engines become ever more sophisticated in their understanding of user search intent, on-page SEO needs to focus on ongoing optimization for semantics, relevance, and core web vitals.
Core web vitals are the specific set of measurements Google considers most important for website user experience. A website’s load time and performance in mobile is one of the biggest factors in core web vitals scoring. Every optimization we make for on-page SEO takes a mobile-first approach to improve core web vitals scores and provide the best possible user experience.
Search engine rankings are also heavily influenced by the expertise, authority and trustworthiness of a website. This means having content that is relevant to the purpose of the site and valuable to the end-user, and not having any sort of malware, expired security certificate, or other errors that could indicate a lack of trustworthiness.
In terms of HTML structure, we look for title tags that are irrelevant to the page content, missing altogether, or duplicated elsewhere on the page or site. We also ensure meta tags, header tags and headlines are implemented correctly and images used on the website have appropriate tags and file sizes.
