Content Marketing
The internet is built on content – words that the end user can consume and synthesize to gather information and answer questions. These are the words that search engines crawl to determine the purpose and quality of your website. Enter Content Marketing.
The average pharmaceutical brand website does not contain enough targeted, high-quality content to rank on the first page of organic search results. This means that in spite of owning the brand url and being the definitive source for information about the brand, the user is more likely to find information from third parties. If your pharmaceutical company or brand wants to show up on the first page of search results with a poor content strategy, the only viable method is to spend money on search ads. With some pharma keywords often running over $30 per click, this is an inefficient and costly approach to marketing.
The simplest way to reach consumers at their time of need is by implementing an effective content marketing program as part of your holistic SEO strategy.
In order to develop and implement content marketing for your pharmaceutical brand, we will begin with keyword research to determine the nature of content that should be added to your site. Our SEO writers will then develop high quality content that is informative and useful for the end user while incorporating keywords, internal and external links, and appropriate structure. Our writers are familiar with FDA regulations and will ensure that content is compliant and we will work with your internal legal team for verification and approval.
