Pharma SEO is an important part of online marketing for pharmaceutical manufacturers. It’s also a competitive field, so you need to know how to optimize your site for search engines like Google in order to rank higher on search results pages (SERPs). On-page SEO is crucial to achieving better rankings, so here are 5 tips you can use today to improve your SERPs..
Create a Unique Title Tag.
A title tag is one of the first things people see when they visit your website. Make sure it contains your brand/product name and other relevant keywords. You should also use descriptive text to help visitors understand what your page is about.
Include Keywords in Headings & Subheadings.
Achieving SEO rank for your pharma website requires not only using keywords in titles and descriptions, but throughout your site as well. This will help ensure that search engine spiders find your pages more easily.
Add Schema Markup.
Adding schema markup to your webpages helps search engines understand what each section of your webpage is about. It also makes it easier for users to navigate through your site.
Optimize Images.
Many Pharma sites fail when it comes to optimization of images. You should use and tag images as much as possible because they help people identify your products more easily. Using the correct image file format (svg) can also make your pages load faster and improve user experience.
Optimize Videos.
If you have a video on your site, then you need to optimize it so that it will show up when users type certain words into the search bar. This is called “video optimization” and there are several ways to do it. One of the easiest ways to do this is by using a free service such as Vimeo or Wistia. These services allow you to upload your video and embed it onto your own website. Then, you just need to add some code to your website to display the video whenever someone searches for a particular term.
